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How to tackle a reputational crisis


The best way to protect your organization’s reputation is to build up a foundation of trust and transparency over time. That’s fine pre-crisis – but what about after the damage to your image has already been done?

First step: Get organized. Unite key stakeholders early and identify the problem before you rush to solve it. Not all crises demand immediate action. Some do. Bringing your people together can prevent impulsive behaviors from making the problem worse.

Don’t be afraid to get support, either. A trusted outside advisor can provide clarity for you and your team members during a stressful, confusing time.

Julie Sickel, OnWrd & UpWrd, The Association 100

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